How To Create An Effective Content Marketing Strategy In 4 Simple Steps

Over 75% of content marketers agree to not having a content plan/strategy. Here we review the ultimate guide to creating an effective content marketing strategy in 4 simple steps without having to go through all the possible challenges faced by majority of marketers. In writing for the users, remember to expect new trends in the future as revealed here.

The good news is, creating a content marketing strategy doesn’t have to be long, drawn-out or complicated. Here’s a quick exercise you can go through to create a simple content marketing strategy. Write down the following questions and answers, then build upon this basic strategy as time goes on.

Ultimate Guide To Creating An Effective Content Marketing Strategy In 4 Simple Steps

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Get really specific about who your audiences are. his is probably the toughest part, but it’s the centerpiece to the entire strategy. The quickest way to do this is to go off what you know about your existing customers. However, if you don’t have existing customers or if you don’t have buyer personas for your current customers, you’ll need to do a little digging. Whatever you do, don’t get overwhelmed. Start small and talk to a handful of people first, then build your persona from there.  Remember, something is better than nothing. Below are some other factors to help you in making this decision: 

• What results do they expect to achieve from products or services like yours?
  • What impacts your buyers as they evaluate options?
  
  
  • Which aspects of competing products or services do they perceive as most critical, and what do your buyers expect for each?
  
  
  • What causes others to not purchase products or services like yours?
  
  
  • What concerns cause others to believe that your product or service is not their best option?
  
  

Figure out exactly where they go online, and don’t try to spread yourself too thin. Remember, excelling at one or two channels is much better than being only partly present on a bunch of channels. Make your goal be to get this down to no more than a handful of places online.

Identify the types of contents that they like. This information should come partly from doing the steps above. If you’ve determined your audience is primarily on LinkedIn, then they might like in-depth articles, whitepapers or slide decks. If they’re on Facebook, then video and list posts might fit their style. If they spend a decent amount of time on Medium, long-form storytelling might be a good fit.

The best part of a strategy is being able to track it and see it work. Think about how you can track success every step of the way — from traffic to engagement to conversion. What tools will you need? Google Analytics? If so, will you need to set up goals in Google Analytics? What about link tracking and UTM parameters? Also, will you need dedicated landing pages?

Your content marketing strategy doesn’t have to be complicated to be effective. You just need something to remind you where you’re going and how far you’ve come. Follow these four steps, write it all down, build on it as you go, and you’ll be on your way to content marketing success. If you found this ultimate guide to creating an effective content marketing strategy informative, then you sure shouldn’t keep it to yourself. Share with your friends using the social media buttons below and remember to share your opinions in the comment section below.

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