Jonathan Cheban, whose claim to fame so far has been his close association with the Kardashians, is starting a new venture, a school that educates rich kids on the nuances of leading a wealthy lifestyle.
At the ‘International School of New York’, where Cheban will serve as the ‘Dean of Pop Culture’, students will be groomed in subjects that aren’t covered in regular schools – right from identifying different types of caviar, to choosing leather seats for private jets. So basically, the kind of stuff that will help them become bigger, better snobs.
Oddity Central reports that Cheban believes this is essential learning that needs to be imparted to every child that comes from a wealthy household.
“This is the social stuff you need to know to survive in a city like this with a lot of money,” he said. “If you are buying a diamond you need to know the clarity and if you are buying a private jet you need to know the different leathers and seats. I am developing the entire pop culture program for this school here in the Trump Tower.”
Other lessons will include private aviation, social media management, economic lessons and “other fundamental undergrad and grad classes”. The curriculum will be designed by Cheban himself, based on his knowledge of an upper-class lifestyle.
The school is actually quite similar to his other venture, The Dishh, a lifestyle company that he started because people “were constantly looking to me for advice on where to go, what to eat.”
Oddity Central reports that Cheban believes this is essential learning that needs to be imparted to every child that comes from a wealthy household.
“This is the social stuff you need to know to survive in a city like this with a lot of money,” he said. “If you are buying a diamond you need to know the clarity and if you are buying a private jet you need to know the different leathers and seats. I am developing the entire pop culture program for this school here in the Trump Tower.”
Other lessons will include private aviation, social media management, economic lessons and “other fundamental undergrad and grad classes”. The curriculum will be designed by Cheban himself, based on his knowledge of an upper-class lifestyle.
The school is actually quite similar to his other venture, The Dishh, a lifestyle company that he started because people “were constantly looking to me for advice on where to go, what to eat.”
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